Consumer Protection Act

Dear Equifax: Your actions tell us you just don’t care

Equifax's Incident Response falls flat

           What some visitors of Equifax’s breach response site saw.

Dear Equifax – Your actions and conduct tell us that that the only thing you really care about is making more money. You would love for us to forget your negligent handling and safeguarding of consumer and business customer data. Over the weekend, one of the main topics of conversation that I kept hearing was about the Equifax data breach and Equifax’s absurd response to the breach. People were infuriated because–not only did Equifax screw them for failing to protect their sensitive data– but Equifax is now screwing them again for its abysmal response to one of the country’s most horrendous data breaches of its kind. Post breach, Equifax rubbed salt into the wounds of the many millions whose Personally Identifiable Information (PII) was compromised by promoting its own identity theft services. Yes – you got that right: Equifax has the nerve to profit from its own negligence.

Many of the folks who complained to me about Equifax didn’t realize that I was about to file a class action lawsuit. What they couldn’t understand was how this this multi billion dollar company could be so negligent and reckless with their valuable Personally Identifiable Information. After all, shouldn’t this company have done more given that it has over a $12 billion market cap and that it is specifically in the business with its use, collection, and brokering of “trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.” (Equifax’s own description of itself). They just knew that I had already sued Anthem for their massive healthcare data breach, and they were dying to know what I might do about Equifax’s data breach

My short reply to all of these incredibly frustrated consumers and business owners: Equifax’s actions seem to tell us that they care more about making more money and not much else. Why else would they send millions of panic stricken people to their breach incident site, which didn’t even have the proper security in place. If any diligent and skeptical visitor researched the site, one would have found that it wasn’t even registered to Equifax until some time late yesterday.

Of all companies, Equifax should have made the security of its database its top priority. But rather, it seems more interested in giving a free 12-month trial of their credit monitoring service. BTW: If you agree to this service, know that you’ll waive your right to sue them. Read more about it in the attached Class Action complaint, which I filed earlier this a.m..

Do you think that a “free” 12 month trial offer for credit monitoring and “identity theft insurance” is enough, after all that Equifax has done to allow bad actors to access your detailed PII? I hope not. If you are interested in joining other consumers and business owners to hold one of the country’s largest credit reporting bureaus accountable for its negligence and deceptive business practices, please contact my firm, Stritmatter Kessler.

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